MESSAGING: Employ compelling communication with target audiences
"RRC increased our awareness of what we were saying and how so we could become more effective. This work revealed how muddied we'd been in telling our story, and getting it crisp was incredibly satisfying!" - US Forest Service
Over years of work, we can all become too close to what we do to be able to effectively explain it to others. This is a tremendous liability in today's world when engaging others is imperative and often must be accomplished in sound bites. The need for concise, compelling and clear messaging is paramount to getting the results we desire. We at RRC find that what our clients need is a fresh ear to listen to how their story is being told. We easily hear the nuggets and delight in helping our clients craft engaging and meaningful ways to convey them.
Every RRC project involves messaging. Accordingly, all the case studies here speak to this underlying and fundamental aspect of envisioning and implementing change.