MESSAGING: Employ compelling communication with target audiences
"From the outset of our work, RRC told us that great messaging would be immediately recognized and useful. Within three hours of briefing leadership on the new messaging material we'd developed, the Forest Supervisor was using it to write a briefing paper. Now that's success!" - US Forest Service
Over years of work, we can all become too close to what we do to be able to effectively explain it to others. This is a tremendous liability in today's world when engaging others is imperative and often must be accomplished in sound bites. The need for concise, compelling and clear messaging is paramount to getting the results we desire. We at RRC find that what our clients need is a fresh ear to listen to how their story is being told. We easily hear the nuggets and delight in helping our clients craft engaging and meaningful ways to convey them.
Every RRC project involves messaging. Accordingly, all the case studies here speak to this underlying and fundamental aspect of envisioning and implementing change.