Strategic thinking, goal setting and effective action all depend on the simple starting point of understanding the current situation. Too often, decisions are made and activity begins without this important foundation. The result is wasted effort.
Assessment is the act of asking questions, of stepping back and looking to see what is, of creating a basis for moving forward. RRC is highly skilled at developing the kinds of questions and designing the process that results in a sound and accurate picture of the client's situation—whether it be the marketplace, internal operations, public opinion, or a combination thereof.
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